Social Media Marketing

Social media marketing to capture new followers and encourage engagement

We create value-adding content to encourage your audience to engage with your brand. Through social media marketing and management, we help to increase your following, brand loyalty and profitability. 

  • Conceptualisation
  • Design & Content Creation
  • Scheduling & Posting
  • Community Management
  • Campaign Setup & Advanced Targeting
  • Campaign Performance Tracking & Optimisation

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FAQs_

Social media platforms have become exponentially popular, which means that everyone is using it to communicate. Therefore, by using it as a marketing tool, you’re able to reach a range of audiences. You can reach your desired audiences based on their location, interests, or demographics. Through your content, you can entice people to purchase your product or service. It also helps customers better understand your business, the products you sell, or the services you provide. Likewise, you can learn about what your customers want by engaging with them. 

The primary function of social media is to increase brand awareness and build relationships with your customers. But you can also use it to increase sales online, which will require creating sales-focused social media posts that drive traffic to your website, where customers will be able to purchase your product or service. 

Most studies agree that once per day is optimal or a maximum of two posts per day. By posting frequently, you will build your organic social media presence as well as establish visibility and brand awareness. But, posting too often will leave your followers feeling overwhelmed and disengaged. Remember, quality is always better than quantity.

Yes. Using campaigns help make your brand more desirable, and through it you can reach a wider audience and encourage people to convert.

The best platform to use for engagement depends on who your business wants engaging on your posts. Each social media platform (Facebook, Instagram, Twitter, LinkedIn, Tik Tok etc.) caters to a different audience and customer behaviour. But if you are a business that provides products or services to other businesses, your social media posts will receive more engagement on Facebook and LinkedIn (both are used by business professionals looking for industry-related news, products or services). If your business provides products or services to consumers, your posts will receive more engagement on Facebook, Instagram, and Twitter. For a deeper understanding, let’s chat and we will guide you to the platforms for the best engagement results. 

Getting your audience to engage with your posts is as easy as creating value-adding posts for each social channel, sharing industry-specific posts from other high-profile accounts, optimising your posting timing and frequency, and utilising personalised Call-to-Actions regularly.

Yes. They help pull your social media posts into topic-specific feeds, which can reach audiences beyond your current followers. One of the ways people find content on Instagram and Twitter is to search with hashtags. 

You can respond by:

  1. Picking up keywords in a negative comment to personally respond and encourage a positive outcome.
  2. Write a short, non-confrontational reply that shows that you understand the issues being raised.
  3. Be specific and acknowledge the customer’s concerns.
  4. Sincerely apologise for the inconvenience you may have caused and offer a way to make things right.
  5. Thank the customer for their visit and for taking the time to provide feedback.

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