The Importance of a Website Audit: Why Your Business Can’t Afford to Skip It
Your website is more than just a virtual storefront; it’s the cornerstone of your brand’s online presence. But how well is it performing? If you have not conducted a website audit yet, you could be missing out on potential earnings. A website audit is not just a “nice-to-have”; it’s a critical step in ensuring your […]
Celebrating Heritage Day: We Share Our Thoughts
Heritage Day, also known as Braai Day, is a day that unites South Africans to celebrate their diverse cultures, traditions and shared history. We embrace the essence of this holiday by honouring both our individual and collective heritage. In the spirit of community, we’ve asked some of our team members to share what Heritage Day […]
Google My Business: The Key to Local SEO Success
If you want to improve your local SEO strategy, one of the most powerful tools available is Google My Business (GMB). It’s a free platform that helps businesses manage their online presence on Google Search and Google Maps, making it easier for local customers to locate you. Whether you’re a small business owner, a marketer, […]
Graphic Design for Print vs. Digital: Key Differences and Tips
Print and digital mediums offer distinct challenges and opportunities. Graphic designers must grasp these variances to create compelling visuals tailored to each platform. Let’s look at the main variations between designing for print and digital media, and analyse the skills needed to succeed in both areas. Print Digital Colour Models and Resolution Print […]
Celebrating Women in Digital Marketing: Insights from the Enovation Team
As Women’s Month draws to a close, we wanted to take a moment to shine a spotlight on the talented women who make Enovation Digital Marketing the innovative and dynamic agency it is.
The Influence of Mobile Optimisation on UX and SEO
With more than half of all global web traffic coming from mobile devices, ensuring your website is mobile-friendly is crucial for enhancing user experience (UX) and boosting search engine optimization (SEO). What does mobile optimization entail, and how does it impact your website’s overall performance and visibility?
Is Hybrid Work Fading? Changes in South Africa’s Work Culture
The working landscape in South Africa is rapidly evolving in 2024, signalling a potential departure from the once-popular hybrid working setup. Initially embraced for flexibility and safety during the COVID pandemic, organisations globally are now reconsidering their approach, leaning towards either fully remote or entirely office-based setups. In this article, we get into the implications of this shift for remote marketers in South Africa.
Canva 2024: New Features for the Future of Design
Canva, the game-changing online graphic design tool, celebrated its 10-year anniversary in 2023, reaching a milestone of over 100 million users. This versatile platform has transformed graphic design, offering an intuitive interface with a vast library of templates and images, making professional-quality design accessible to all. As we look ahead to 2024, let’s explore what’s on the horizon for Canva and the exciting trends it’s set to introduce.
Monthly Web Maintenance and SEO: Keys to Online Success
You may wonder, why bother with monthly maintenance and Search Engine Optimisation (SEO) when the hard work of building the site is done? Well, think of your website as a plant—it needs consistent care to thrive. Just like watering, sunlight, and pruning are essential for a plant’s growth, ongoing maintenance and SEO ensure your site remains healthy and performs at its best.
Let’s delve deeper into why these services are necessary for the long-term success of your website:
